Media interest regarding diabetes in Western Sydney has already been demonstrated through national television, radio and press coverage.
Interest in both the unhealthy Western Sydney environment and food deserts have gained particular attention. This coverage has been generated from media interest, however a concerted local media campaign will be required to supplement the marketing provided by the proposed State and National Diabetes Prevention Campaign.
Additional resources are needed to ensure the campaign has sufficient reach and coverage, and to produce information targeted at the various at-risk populations including lower SES, Indigenous and CALD groups that make up a large proportion of Western Sydney residents.
Due to the severity of the disease in Western Sydney, a long- term and sustained local campaign is essential to successfully educate and embed long-term behaviour changes in this high-risk population. This campaign will require many differing elements with multiple focal points to fit the differing requirements of the many diverse groups living in the area.